From Strategy to Change

DANIEL J. ROWLEY is the chair of the Management Department at the Kenneth W. Monfort College of Business at the University of Northern Colorado, Greeley, Colorado. He is the coauthor of Strategic Change in Colleges and Universities and Strategic Choices for the Academy both from Jossey-Bass. HERBERT SHERMAN is the director of the Professional Studies Division at Southampton College of Long Island University in Southampton, New York.

• Foreword. Preface. The Authors. A FRAMEWORK FOR ASSESSING AND MAKING STRATEGIC CHOICES. Forces of Change and the Importance of Strategic Planning A Basic Choice Model for Traditional Academic Organizations. Extending the Model to Nontraditional and Alternative EducationalProviders. Refining the Model for Enhanced Competitive Positioning. Tools and an Instrument for Applying the Model. IMPLEMENTING STRATEGIC CHOICES. The Hard Facts of Implementing Change. Eleven Approaches to Implementing Successful StrategicChange. Why Gradual Change is Most Effective. The Human Factor in Strategic Change. Navigation and Negotiation Strategies for Change Leaders. Preserving and Nurturing Changes That Are Made. From Strategy to Change: A Summary Perspective. Resources:A. Miles and Snow?s List of Strategic Variables. B. Glossary of Terms. References. Index.

"It is amazing that while sports teams of colleges and universitiesmeticulously plan their contests against their opponents, theirinstitutions' administrators don't spend nearly enough time oreffort in creating andimplementing a strategy. Institutions ofhigher education seem to be missing the requisite tools to developand activate their 'play book.' With this new age of globallyavailable real-time information, it becomes increasingly moreessential to have a map to help go over and around obstacles, avoidthe ever-present pitfalls, and effectively aid in selecting thebest route. Rowley and Sherman provide such tools in this excitingand comprehensive new book. I wish that when I was a departmentchair, president of a faculty senate, and dean that this superbwork was available. My function in planning would have been so mucheasier and more rewarding." (Barry R. Armandi, DistinguishedTeaching Professor, SUNY - Old Westbury) "It represents a useful approach and orientation rather than aprescription." (Planning for Higher Education, 1/02)