• List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

'...timely and shrewd new survey of this territory.' - David McKie, Guardian 'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford

• List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

'...timely and shrewd new survey of this territory.' - David McKie, Guardian 'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford

• List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

'...timely and shrewd new survey of this territory.' - David McKie, Guardian 'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford