Alice Kelly, known to many as Fromscratchbaker, is a classically trained baker and digital creator who brings accessible, easy-to-follow baking recipes to a wide online community. She trained in Baking and Pastry Arts and has built a substantial online presence, with tens of millions of monthly viewers. Across her platforms, she shares her reliable baking recipes and behind-the-scenes peeks of the realities of being a kitchen creative and what daily life looks like as a baker. Combining her professional training with approachable recipes, Alice aims to make high-quality, stunning bakes achievable for every home baker, regardless of their kitchen experience. From Scratch is her debut cookbook, bringing together her most tried-and-tested recipes for bakers at every skill level.