de la Garza, Rodolfo O.

• Preface -- National Overviews -- Latino Influence on National Elections: The Case of 1988 -- Republican and Democratic Mass Communication Strategies: Targeting the Latino Vote -- The Old Reliables: Mexican Americans in Small Western States -- Hispanos and the 1988 General Election in New Mexico -- Cohesion Mobilization and Latino Political Influence: Colorado in 1988 -- Latinos and the 1988 Elections: Arizona -- The Must Wins: Key States with Large Long-term Latino Electorates -- Texas Mexicans in the 1988 Election -- Conditions Not Met: California Elections and the Latino Community -- The New Kids on the Block: Key States with New and Potentially Influential Latino Electorates -- Prototype from the Midwest: Latinos in Illinois -- The Conservative Enclave: Cubans in Florida -- Puerto Ricans and the 1988 Election in New York City -- Conclusion -- From Rhetoric to Reality: Latinos and the 1988 Election in Review

de la Garza, Rodolfo O.

• Preface -- National Overviews -- Latino Influence on National Elections: The Case of 1988 -- Republican and Democratic Mass Communication Strategies: Targeting the Latino Vote -- The Old Reliables: Mexican Americans in Small Western States -- Hispanos and the 1988 General Election in New Mexico -- Cohesion Mobilization and Latino Political Influence: Colorado in 1988 -- Latinos and the 1988 Elections: Arizona -- The Must Wins: Key States with Large Long-term Latino Electorates -- Texas Mexicans in the 1988 Election -- Conditions Not Met: California Elections and the Latino Community -- The New Kids on the Block: Key States with New and Potentially Influential Latino Electorates -- Prototype from the Midwest: Latinos in Illinois -- The Conservative Enclave: Cubans in Florida -- Puerto Ricans and the 1988 Election in New York City -- Conclusion -- From Rhetoric to Reality: Latinos and the 1988 Election in Review

de la Garza, Rodolfo O.

• Preface -- National Overviews -- Latino Influence on National Elections: The Case of 1988 -- Republican and Democratic Mass Communication Strategies: Targeting the Latino Vote -- The Old Reliables: Mexican Americans in Small Western States -- Hispanos and the 1988 General Election in New Mexico -- Cohesion Mobilization and Latino Political Influence: Colorado in 1988 -- Latinos and the 1988 Elections: Arizona -- The Must Wins: Key States with Large Long-term Latino Electorates -- Texas Mexicans in the 1988 Election -- Conditions Not Met: California Elections and the Latino Community -- The New Kids on the Block: Key States with New and Potentially Influential Latino Electorates -- Prototype from the Midwest: Latinos in Illinois -- The Conservative Enclave: Cubans in Florida -- Puerto Ricans and the 1988 Election in New York City -- Conclusion -- From Rhetoric to Reality: Latinos and the 1988 Election in Review