From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Stop satisfying your customers and start impressing them using the strategies of Apple, Costco, Disney, and other industry dominators.

if youre aspiring to satisfy your customers, then youre aspiring to mediocrity.  thats the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.

renowned customer experience expert jon picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping peoples memories as it is about shaping their experiences.

through captivating stories and eye-opening studies, picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers leading them to become obsessed with the businesss products and services, and to encourage others to do the same.

filled with actionable examples, youll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans.  picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty.

turn your organizations customer experience into its greatest competitive advantage, by applying the simple but profound lessons in From Obsessed to Impressed.