From Grey to Silver

• Foreword by the former President of the Federal Republic of Germany Prof. Dr. Roman Herzog.- Preface by the Editors.- Part 1 An introduction – Understanding demographic change.- An integrating framework for investigating the challenges and opportunities of demographic change, Stephan Boehm, Sven Kunisch, Michael Boppel.- Point of view: Demographic change calls for change in the demographic research landscape – a German perspective.- Part 2 An economic and social perspective – Taking the external environment into consideration. - Demographic change and the economically active population in OECD countries – Could older workers compensate for the decline? Golo Henseke.- Point of view: Demographic change as a challenge for societies at large, Markku Wilenius.- Ageing, health and disability – An economic perspective, Martin Karlsson, Florian Klohn.- Point of view: Demographic change – The role of the social context, Stéphanie Moerikofer-Zwez. - Demographic change and the changing nature of the concept of work, Carola Wolf. - Part 3 A human resources and leadership perspective – Managing the ageing workforce. - Generational leadership – How to manage five different generations in the workforce, Florian Kunze, Stephan Boehm, Heike Bruch.- Rationale for and implementation of age-neutral HRM in divergent institutional contexts – Examples from Britain and Germany, Heike Schroder, Matt Flynn and Michael Muller-Camen. - Contra point: From grey to silver – More than a question of age, Eva Bilhuber Galli.- Age diversity and its performance implications – Analyzing a major future workforce trend, Stephan A. Boehm, Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze. - Stepping down but not out – Characteristics of post-executive careers in Switzerland, Peder Greve, Winfried Ruigrok.- Insights from practice: Consenec – A well-proven model, Kurt Hoerhager.- Part 4 An innovation and marketing perspective – Extending the customer base.- Usinginnovation contests to master challenges of demographic change – Insights from research and practice, Angelika C. Bullinger, Matthias Rass, Sabrina Adamczyk.- We could have known better – Consumer-orientated marketing in Germany´s ageing market, Frank Leyhausen, Alexander Vossen.- Insights from practice: How Swisscom copes with the challenges of demographic change, Guenter Pfeiffer.- Japan’s growing silver market – An attractive business opportunity for foreign companies? Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt.– Appendix.

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