From an Idea to Disney

How Imagination Built a World of Magic

Häftad, Engelska, 2019

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Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognisable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Produktinformation

Utgivningsdatum2019-03-06
Mått133 x 194 x 13 mm
Vikt141 g
FormatHäftad
SpråkEngelska
SerieFrom an Idea to
Antal sidor112
FörlagHarperCollins Publishers Inc
IllustratörJennings, C.S., Jennings, C. S., Jennings, C S
ISBN9781328453617

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Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to…, a movement that introduces business and entrepreneurship to children.Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.