Fringe to Famous

Tony Moore is Professor in Communications and Media Studies at Monash University, Australia, with interests in the interplay between creative and political countercultures and mainstream society. He is author of three books and leads the Australian Research Council Projects Conviction Politics: The Convict Routes of Australian Democracy and Comedy Country: Australian Performance Comedy as an Agent of Change. Tony has also worked as a documentary maker at the Australian Broadcasting Corporation and commissioning editor at Pluto and Cambridge University Press.Mark Gibson is Professor of Media and Associate Dean, Media, Writing and Publishing at RMIT University, Australia. He was previously head of Communications and Media Studies at Monash University, and has also worked in media and cultural studies at Murdoch University and Central Queensland University, Australia. He has research interests in cultural industries and the intellectual legacy of countercultural movements of the 1960s and 1970s. He is author of Culture and Power: A History of Cultural Studies (2007).Chris McAuliffe is Emeritus Professor, School of Art and Design, Australian National University. He was previously head of the Centre for Art History and Art Theory and Sir William Dobell Professor at Australian National University. From 2000–2013 he was Director of the Ian Potter Museum of Art, the University of Melbourne. He taught art history at the University of Melbourne and was Visiting Professor of Australian Studies at Harvard University (2011–12), USA.Maura Edmond is a Senior Lecturer in the School of Media, Film and Journalism at Monash University, Australia. She researches the contemporary media, arts and cultural industries, with a focus on digital transformation, policy and gender. Her work has been published in European Journal of Cultural Studies, New Media and Society, Television and New Media, The Bloomsbury Handbook of Popular Music Policy (2021) and Toward Gender Equality in the Music Industry (Bloomsbury, 2019).

• Introduction: From Art School to Beer Barn1. Imagining Hybridity: A History of the Present2. Subverting the High Ground: The Hybridity of Punk and Post-punk Music in Australia3. Subcultural Design: Wearing our Art on our Sleeve. 4. From Fringe Theatre to Prime Time: The Case of Comedy5. Alternative Visions: The Indigenous Wave and Australian Independent Cinema6. The Fringe in Freeplay: The Independence of Independent GamesConclusion: Designing Osmotic EcologiesReferencesIndex

Fringe to Famous rejuvenates enduring but stale debates between intrinsic and instrumental approaches to cultural value with a fresh take on their productive tension but necessary complementarity. It achieves this while diving deep into diverse and exhilarating histories of Australian cultural scenes of recent decades.