Rochelle Cooper Dreyfuss is the Pauline Newman Professor of Law at New York University School of Law and co-Director of its Engelberg Center on Innovation Law and Policy. She is a member of the American Law Institute and was a co-Reporter for its Project on Intellectual Property: Principles Governing Jurisdiction, Choice of Law, and Judgments in Transnational Disputes. She was a consultant to the Federal Courts Study Committee, to the Presidential Commission on Catastrophic Nuclear Accidents, and to the Federal Trade Commission, and has served on the Secretary of Health and Human Services' Advisory Committee on Genetics, Health, and Society. Elizabeth Siew-Kuan Ng was the Vice-Chairwoman and Director of the Intellectual Property Unit of the EW Barker Centre for Law and Business, and associate professor of law at the National University of Singapore. She served as an Intellectual Property Adjudicator at the Intellectual Property Office of Singapore and as amicus curiae for the Supreme Court of Singapore. In her specialised area of patents, she was retained as a consultant by the World Intellectual Property Organization in Geneva to report on the impact of the patent regime on developing countries.

• Preface; 1. In praise of an incentive-based theory of intellectual property protection Rochelle Cooper Dreyfuss; 2. Copyright and creative incentives: what do(n't) we know? Christopher Sprigman; 3. Reframing intellectual property rights with fewer distortions of the trade paradigm Jerome H. Reichman; 4. The fusion of intellectual property and trade Susy Frankel; 5. Flexibilities in the implementation of TRIPS: an analysis of their impact on technological innovation and public health in Asia Elizabeth Siew-Kuan Ng and Albert Guangzhou Hu; 6. Image rights and other unorthodox forms of intellectual property Megan Richardson and Julian Thomas; 7. Taking the Mickey out of Disney: a cultural approach to the transformative use doctrine in copyright law David Tan; 8. Authors' human rights in the intellectual property framework Graeme W. Austin; 9. Intellectual property in the image of human rights: a critical review Ruth L. Okediji; 10. Framing the international intellectual property system Graeme Dinwoodie and Annette Kur; Commentary: framing intellectual property law in the twenty-first century: a policy practitioner's perspective Yih-San Tan and Sandra Yu; Commentary on Chapter 1: 'In praise of an incentive-based theory of intellectual property protection' Mark Lim Fung-Chian; Commentary on Chapter 6: 'Image rights and other unorthodox forms of intellectual property' Wee Loon Ng-Loy; Index.

'This book critically examines traditional principles of intellectual property (IP) such as the incentive theory for justifying exclusivity and IP protection's linkage with trade and investment from new perspectives for the twenty-first century. Professor Dreyfuss and Professor Ng brought together global academic leaders to tackle on challenging topics: Whether IP is necessary? How human rights, culture and other significant values are incorporated in the current international IP norms? Both students and professionals will benefit from innovative analysis presented in each chapter.' Toshiko Takenaka, W. Hunter Simpson Professor of Technology Law, University of Washington