Framework of International Business, A

Häftad, Engelska, 2012

AvS. Cavusgil,Gary Knight,John Riesenberger,S. Tamer Cavusgil,John R. Riesenberger

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A concise but thorough review of essential concepts and techniques.

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

Produktinformation

Utgivningsdatum2012-02-08
Mått180 x 232 x 11 mm
Vikt450 g
FormatHäftad
SpråkEngelska
Antal sidor352
Upplaga1
FörlagPearson Education
ISBN9780132122825

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Entreprenörskap inom Ekonomi och Ledarskap

Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business?Chapter 2: Theories of International Trade and InvestmentChapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International BusinessPart II: The International Business Environment Chapter 5: Political and Legal Systems in International BusinessChapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced EconomiesPart III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International FirmChapter 9: Global Market Opportunity AssessmentChapter 10: Exporting and CountertradeChapter 11: Foreign Direct Investment and Collaborative VenturesChapter 12: Licensing, Franchising, and Other Contractual StrategiesChapter 13: Global SourcingChapter 14: Marketing in the Global FirmChapter 15: Human Resource Management in the Global Firm