"Any reader of this book cannot help but become aware of the great debt the field of social cognition owes to one Robert S. Wyer, Jr.... a coherent, integrated, and comprehensive treatment of contemporary social cognition research; its chapters written by leading scholars with scholarship, historical sweep, and flair. If someone asks you 'What is social cognition?' hand her this book."—John A. Bargh, Ph.D.New York University"...represents cutting edge social cognition at the beginning of the new millennium."—Reid Hastie, Ph.D.University of Chicago