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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
- Format: Inbunden
- ISBN: 9780198287810
- Språk: Engelska
- Antal sidor: 434
- Utgivningsdatum: 1993-03-01
- Förlag: OUP Oxford