Formula

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science at Northeastern University, where he directs the Center for Complex Network Research. He also holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest. His work led to the discovery of scale-free networks, and proposed the Barabási–Albert model to explain their widespread emergence in natural, technological and social systems, from the cellular telephone to the WWW or online communities.

• Introduction - Introduction: Success Isn't About You. It's About Us. Chapter - 1: The Red Baron and the Forgotten Ace Section - The First Law: Performance drives success, but when performance can’t be measured, networks drive success. Chapter - 2: Grand Slams and College Diplomas Chapter - 3: The $2 Million Urinal Section - The Second Law: Performance is bounded, but success is unbounded. Chapter - 4: How Much Is a Bottle of Wine Worth? Chapter - 5: Superstars and Power Laws Section - The Third Law: Previous success x fitness = future success. Chapter - 6: Exploding Kittens and Sock Puppets Chapter - 7: The Ear of the Beholder Section - The Fourth Law: While team success requires diversity and balance, a single individual will receive credit for the group’s achievements. Chapter - 8: Kind of Conventional, Kind of Innovative, Kind of Blue Chapter - 9: The Algorithm That Found the Overlooked Scientist Section - The Fifth Law: With persistence success can come at any time. Chapter - 10: Einstein’s Error

A smart, readable account of the unexpected scientific principles that drive success