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When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Produktinformation

  • Utgivningsdatum2015-11-25
  • Mått172 x 244 x 13 mm
  • Vikt485 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor212
  • FörlagCABI Publishing
  • ISBN9781845936389

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