Emily J. H. Contois is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes & Diets: How Gender and Power Collide in Food Media and Culture. Zenia Kish is an assistant professor of media studies at the University of Tulsa.

• Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixIntroduction. From Seed to Feed: How Food Instagram Changed What and Why We Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1ZENIA KISH AND EMILY J. H. CONTOISPART I. IDENTITY1. @hotdudesandhummus and the Cultural Politics of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33MICHAEL Z. NEWMAN2. Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47TSUGUMI (MIMI) OKABE3. #Foodporn: An Anatomy of the Meal Gaze . . . . . . . . . . . . . . . . 65GABY DAVID AND LAURENCE ALLARD4. The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . .81DEBORAH A. HARRIS AND RACHEL PHILLIPS5. Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic . . . . . . . . . . . . . . . .94ROBIN CALDWELL6. Creative Consumption: Art about Eating on Instagram . . . . . . . . . . . . . . . . . . . . . . . .101DAWN WOOLLEY AND ZARA WORTHPART II. INFLUENCE7. Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing . . . . . . . . .115EMILY TRUMAN8. Camera Eats First: The Role of Influencers in Hong Kong’s Foodie Instagram Culture . . . . . . . . . . . . . . . . . .132YUE-CHIU BONNI LEUNG AND YI-CHIEH JESSICA LIN9. Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts . . . . . . . . . . .148TARA J. SCHUWERK AND SARAH E. CRAMER10. Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote “Happy Meat” . . . . . . . . .163EMILY BUDDLE11. FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram . . . . . . . . . . . . . . . . . . .177KATHERINE KIRKWOOD12. My Life and Labor as an Instagram Influencer Turned Instagram Scholar . . . . . . . . . . . . . . . . . . . . . . . . . . .191KC HYSMITHPART III. NEGOTIATION13. Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen . . . . . . . . . . . . . . . . . .205JONATAN LEER AND STINNE GUNDER STRØM KROGAGER14. Posing with “the People”: The Far Right and Food Populism on Instagram . . . . . . . . . . . . . . . . . . . . . . . . .221SARA GARCIA SANTAMARIA15. Farming, Unedited: Failure, Humor, and Fortitude in Instagram’s Agricultural Underground . . . . . . . . . . . . . . . . . . .241JOCELINE ANDERSEN16. The Surprisingly Long History of Feminist Eateries on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260ALEX KETCHUM17. How to Think with Your Body: Teaching Critical Eating Literacy through Instagram . . . . . . . . . . . . . . . . . . . . .274SARAH E. TRACYAfterword: Food Instagram’s Next Course . . . . . . . . . . . . . . . .283EMILY J. H. CONTOIS AND ZENIA KISHContributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293

"Media and food studies scholars, Emily Contois and Zenia Kish and their co-authors, have produced an in-depth, analytical, and highly interdisciplinary book that includes writers from the fields of various 'studies' (food, media, American) as well as history, science and technology, sociology, anthropology, and political science." --Journal of Folklore Research Reviews "Contois and Kish have prepared a veritable smorgasbord of perspectives on the all-pervasive and all-important nature of food on visual social media in this deliciously engrossing collection. From aperitifs to aesthetics, and placemaking to politics, this book has something for every reader."--Tama Leaver, coauthor of Instagram: Visual Social Media Cultures "Instagram has become much more than a fun medium for selfies, food porn, and branding. This volume shows how the digital app and the kind of food representations it supports contribute to building identities and negotiating social and economic relationships."--Fabio Parasecoli, author of Bite Me: Food in Popular Culture

Emily J. H. Contois is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes & Diets: How Gender and Power Collide in Food Media and Culture. Zenia Kish is an assistant professor of media studies at the University of Tulsa.

• Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixIntroduction. From Seed to Feed: How Food Instagram Changed What and Why We Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1ZENIA KISH AND EMILY J. H. CONTOISPART I. IDENTITY1. @hotdudesandhummus and the Cultural Politics of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33MICHAEL Z. NEWMAN2. Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47TSUGUMI (MIMI) OKABE3. #Foodporn: An Anatomy of the Meal Gaze . . . . . . . . . . . . . . . . 65GABY DAVID AND LAURENCE ALLARD4. The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . .81DEBORAH A. HARRIS AND RACHEL PHILLIPS5. Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic . . . . . . . . . . . . . . . .94ROBIN CALDWELL6. Creative Consumption: Art about Eating on Instagram . . . . . . . . . . . . . . . . . . . . . . . .101DAWN WOOLLEY AND ZARA WORTHPART II. INFLUENCE7. Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing . . . . . . . . .115EMILY TRUMAN8. Camera Eats First: The Role of Influencers in Hong Kong’s Foodie Instagram Culture . . . . . . . . . . . . . . . . . .132YUE-CHIU BONNI LEUNG AND YI-CHIEH JESSICA LIN9. Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts . . . . . . . . . . .148TARA J. SCHUWERK AND SARAH E. CRAMER10. Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote “Happy Meat” . . . . . . . . .163EMILY BUDDLE11. FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram . . . . . . . . . . . . . . . . . . .177KATHERINE KIRKWOOD12. My Life and Labor as an Instagram Influencer Turned Instagram Scholar . . . . . . . . . . . . . . . . . . . . . . . . . . .191KC HYSMITHPART III. NEGOTIATION13. Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen . . . . . . . . . . . . . . . . . .205JONATAN LEER AND STINNE GUNDER STRØM KROGAGER14. Posing with “the People”: The Far Right and Food Populism on Instagram . . . . . . . . . . . . . . . . . . . . . . . . .221SARA GARCIA SANTAMARIA15. Farming, Unedited: Failure, Humor, and Fortitude in Instagram’s Agricultural Underground . . . . . . . . . . . . . . . . . . .241JOCELINE ANDERSEN16. The Surprisingly Long History of Feminist Eateries on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260ALEX KETCHUM17. How to Think with Your Body: Teaching Critical Eating Literacy through Instagram . . . . . . . . . . . . . . . . . . . . .274SARAH E. TRACYAfterword: Food Instagram’s Next Course . . . . . . . . . . . . . . . .283EMILY J. H. CONTOIS AND ZENIA KISHContributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293

"Media and food studies scholars, Emily Contois and Zenia Kish and their co-authors, have produced an in-depth, analytical, and highly interdisciplinary book that includes writers from the fields of various 'studies' (food, media, American) as well as history, science and technology, sociology, anthropology, and political science." --Journal of Folklore Research Reviews "Contois and Kish have prepared a veritable smorgasbord of perspectives on the all-pervasive and all-important nature of food on visual social media in this deliciously engrossing collection. From aperitifs to aesthetics, and placemaking to politics, this book has something for every reader."--Tama Leaver, coauthor of Instagram: Visual Social Media Cultures "Instagram has become much more than a fun medium for selfies, food porn, and branding. This volume shows how the digital app and the kind of food representations it supports contribute to building identities and negotiating social and economic relationships."--Fabio Parasecoli, author of Bite Me: Food in Popular Culture

Emily J. H. Contois is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes & Diets: How Gender and Power Collide in Food Media and Culture. Zenia Kish is an assistant professor of media studies at the University of Tulsa.

• Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixIntroduction. From Seed to Feed: How Food Instagram Changed What and Why We Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1ZENIA KISH AND EMILY J. H. CONTOISPART I. IDENTITY1. @hotdudesandhummus and the Cultural Politics of Food . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33MICHAEL Z. NEWMAN2. Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47TSUGUMI (MIMI) OKABE3. #Foodporn: An Anatomy of the Meal Gaze . . . . . . . . . . . . . . . . 65GABY DAVID AND LAURENCE ALLARD4. The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . .81DEBORAH A. HARRIS AND RACHEL PHILLIPS5. Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic . . . . . . . . . . . . . . . .94ROBIN CALDWELL6. Creative Consumption: Art about Eating on Instagram . . . . . . . . . . . . . . . . . . . . . . . .101DAWN WOOLLEY AND ZARA WORTHPART II. INFLUENCE7. Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing . . . . . . . . .115EMILY TRUMAN8. Camera Eats First: The Role of Influencers in Hong Kong’s Foodie Instagram Culture . . . . . . . . . . . . . . . . . .132YUE-CHIU BONNI LEUNG AND YI-CHIEH JESSICA LIN9. Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts . . . . . . . . . . .148TARA J. SCHUWERK AND SARAH E. CRAMER10. Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote “Happy Meat” . . . . . . . . .163EMILY BUDDLE11. FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram . . . . . . . . . . . . . . . . . . .177KATHERINE KIRKWOOD12. My Life and Labor as an Instagram Influencer Turned Instagram Scholar . . . . . . . . . . . . . . . . . . . . . . . . . . .191KC HYSMITHPART III. NEGOTIATION13. Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen . . . . . . . . . . . . . . . . . .205JONATAN LEER AND STINNE GUNDER STRØM KROGAGER14. Posing with “the People”: The Far Right and Food Populism on Instagram . . . . . . . . . . . . . . . . . . . . . . . . .221SARA GARCIA SANTAMARIA15. Farming, Unedited: Failure, Humor, and Fortitude in Instagram’s Agricultural Underground . . . . . . . . . . . . . . . . . . .241JOCELINE ANDERSEN16. The Surprisingly Long History of Feminist Eateries on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .260ALEX KETCHUM17. How to Think with Your Body: Teaching Critical Eating Literacy through Instagram . . . . . . . . . . . . . . . . . . . . .274SARAH E. TRACYAfterword: Food Instagram’s Next Course . . . . . . . . . . . . . . . .283EMILY J. H. CONTOIS AND ZENIA KISHContributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .293

"Media and food studies scholars, Emily Contois and Zenia Kish and their co-authors, have produced an in-depth, analytical, and highly interdisciplinary book that includes writers from the fields of various 'studies' (food, media, American) as well as history, science and technology, sociology, anthropology, and political science." --Journal of Folklore Research Reviews "Contois and Kish have prepared a veritable smorgasbord of perspectives on the all-pervasive and all-important nature of food on visual social media in this deliciously engrossing collection. From aperitifs to aesthetics, and placemaking to politics, this book has something for every reader."--Tama Leaver, coauthor of Instagram: Visual Social Media Cultures "Instagram has become much more than a fun medium for selfies, food porn, and branding. This volume shows how the digital app and the kind of food representations it supports contribute to building identities and negotiating social and economic relationships."--Fabio Parasecoli, author of Bite Me: Food in Popular Culture