‘This work is not an easy read, for all the right reasons. The authors stay well away from stylised facts, instead providing a rigorous assessment that gives readers a more informed and textured understanding of key drivers of China’s food consumption. Beyond academics, commercial firms and prospective trading partners will find this book an important resource; its judicious use of tables, charts, maps and applied work paint a nuanced picture of China’s markets’ prospects and the challenges that still remain.’