Focus Groups for the Social Science Researcher

Jennifer Cyr is Associate Professor of Political Science and Latin American Studies at the University of Arizona. She published The Fates of Political Parties: Institutional Crisis, Continuity, and Change in Latin America (Cambridge, 2017), and has published in several journals, including Comparative Political Studies, Comparative Politics, PS: Political Science and Politics, Studies in Comparative International Development, and Sociological Methods and Research. She is co-founder of the Southwest Workshop on Mixed Methods Research and co-editor of Qualitative and Multi-Method Research.

• Introduction; 1. When to use focus groups; 2. Preparing for the focus groups; 3. Undertaking focus groups; 4. Analyzing focus groups and presenting the results; Conclusion.

'Focus Groups for the Social Science Researcher by Jennifer Cyr articulates explicit, clear, and excellent suggestions on how to effectively use focus groups in social science research. It is likely to be the standard reference on this subject. In the future, whenever my students are considering using focus groups, I will direct them to this valuable work.' Scott Mainwairing, Jorge Paulo Lemann Professor of Brazil Studies, Harvard Kennedy School