"The parallels between performance arts and business performance are exciting and clear. There is a lot to learn from this book. A great read!" HUGO TEWSON, Chairman, Andiamo "Nothing is more demanding than having to produce a stunning performance in real time. The very best artists and directors can do so over and over again. Business leaders would do well to understand how. With this book, Mark Powell and Jonathan Gifford make it easy to learn."DAVID MAGLIANO, General Manager, Warner Bros. Entertainment Group of Companies "There is a growing recognition of the potential for business to learn from the arts. This is the first book that sets out how great performance artists work in a way that individuals and organizations can apply in both a personal and business context. Following The Five Principles can help us all to deliver great performances."STEVE VARLEY, UK Chairman, Ernst & Young LLP