Five Principles of Performance Thinking

Dr Mark Powell is a business writer, consultant and entrepreneur. A business and strategy consultant for over 30 years, Mark also had a successful career as a competitive Latin American dancer, winning over 50 titles including two British and two World Championships. His increasing focus has been on using a deep understanding of the performing arts to solve modern day business challenges.Jonathan Gifford is a business author whose books include 'History Lessons'; 'Blindsided'; '100 Great Leadership Ideas'; and '100 Great Business Leaders'. Jonathan worked as a Fleet Street advertising man before moving into magazine publishing with BBC Magazines. He played saxophone in bands in Canterbury, where he studied philosophy at the University of Kent, and later in London where he continued to play semi-professionally throughout his business career.

"The parallels between performance arts and business performance are exciting and clear. There is a lot to learn from this book. A great read!" HUGO TEWSON, Chairman, Andiamo "Nothing is more demanding than having to produce a stunning performance in real time. The very best artists and directors can do so over and over again. Business leaders would do well to understand how. With this book, Mark Powell and Jonathan Gifford make it easy to learn."DAVID MAGLIANO, General Manager, Warner Bros. Entertainment Group of Companies "There is a growing recognition of the potential for business to learn from the arts. This is the first book that sets out how great performance artists work in a way that individuals and organizations can apply in both a personal and business context. Following The Five Principles can help us all to deliver great performances."STEVE VARLEY, UK Chairman, Ernst & Young LLP