Financial Information and Brand Value

Reflections, Challenges and Limitations

Inbunden, Engelska, 2021

Av Yves-Alain Ach, Sandra Rmadi-Saïd, France) Ach, Yves-Alain (Leonardo da Vinci School of Management (EMLV), France) Rmadi-Said, Sandra (Leonardo da Vinci School of Management (EMLV)

2 329 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Produktinformation

Utgivningsdatum2021-02-12
Mått10 x 10 x 10 mm
Vikt454 g
FormatInbunden
SpråkEngelska
Antal sidor192
FörlagISTE Ltd and John Wiley & Sons Inc
ISBN9781786305671

Tillhör följande kategorier

Företagsekonomi inom Ekonomi och ledarskap

Yves-Alain Ach (PhD) is Professor of Finance, Director of the International Finance Master of Science at the Leonardo da Vinci School of Management (EMLV) and Director of the French National Chamber of Financial Expert Advisors (CNCEF) in France. Sandra Rmadi-Saïd is Professor of Finance and Management Control at the Leonardo da Vinci School of Management (EMLV) in France where she is also Director of the Assurance of Learning Committee for International Accreditations.

Introduction ixChapter 1. The Brand as a Source of Value Creation 11.1. The historical, legal and economic character of the concept of a brand 11.1.1. The brand’s historical character 31.1.2. The brand’s legal character 71.1.3. The brand’s economic nature 141.2. Brand value and brand equity 171.2.1. Definition of the brand value concept 171.2.2. Definition of brand equity 20Chapter 2. Brand Development 292.1. The brand, an intangible asset 302.1.1. The growing role of the intangible 302.1.2. The multiple concepts linked to the notion of assets 312.1.3. The importance of intangible assets 352.2. The valuation of brands: presentation of the different standards and methods 362.2.1. Accounting standards related to brand valuation 362.2.2. The main methods of brand valuation 42Chapter 3. Value Review and the Acquisition of the GUCCI Brand 613.1. The GUCCI brand 623.1.1. Presentation of the Pinault-Printemps-Redoute and Gucci Groups 623.1.2. Management of luxury brands 653.1.3. The battle for the GUCCI brand 723.2. Analysis of the financial information disclosed by the Pinault-Printemps-Redoute Group during the transaction 753.2.1. Recognition of the GUCCI brand in the financial statements of the Pinault-Printemps-Redoute Group 753.2.2. GUCCI brand valuation methods 813.2.3. Brand valuation methods described in the financial documents of the Pinault-Printemps-Redoute Group and presented to shareholders 843.3. Conclusion 87Chapter 4. Analysis of the Practices of Thirty-Seven International Companies 914.1. Dissemination of financial information on real assets 914.1.1. The boundary between mandatory and voluntary information 924.1.2. The main vehicle for disseminating financial information 944.1.3. Financial information and brand development 964.2. Empirical analysis 984.2.1. Prior exploration 984.2.2. Confirmatory analysis 1004.2.3. The sampling method and the measuring instruments used 1014.3. Determining a typology of information offer in relation to brands 1124.3.1. Data processing mode 1124.3.2. Processing of “Y” 2011 and “Y” 2012 years data 1134.3.3. Presentation of results 115Chapter 5. Determinants of Brand Disclosure 1195.1. The offer of information related to brands 1195.1.1. Internal variables 1205.1.2. External variables 1215.2. Processing the data collected: measuring correlations 1255.3. Presentation of results 1295.3.1. Test results for the year 2011 1295.3.2. Test results for the year 2012 1315.4. Conclusion 132Conclusion 135Glossary 149References 153Index 161