Paul Grainge is Professor of Film and Television Studies at the University of Nottingham. He is the author and editor of six books, including Promotional Screen Industries (with Catherine Johnson) (2015), Ephemeral Media: Transitory Screen Culture from Television to YouTube (2011), and Brand Hollywood: Selling Entertainment in a Global Media Age (2008). Mark Jancovich is Professor of Film and Television Studies at the University of East Anglia. Sharon Monteith is Distinguished Professor of American Literature and Cultural History at Nottingham Trent University. She is author of Advancing Sisterhood? Interracial Friendships in Contemporary Southern Fiction (2000) and Pat Barker (2002) and co-author of Film Histories (2007). Among other volumes she is co-editor of Gender and the Civil Rights Movement (1999; 2004) and South to a New Place: Region, Literature, Culture (2002).