Akademibokhandeln
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie - Festival and Events Management, Häftad

Häftad, Engelska, 2003

Festival and Events Management

Av Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

1389 kr

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Beskrivning
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Produktinformation
  • Utgivningsdatum: 2003-10-17
  • Mått: 156 x 234 x 23 mm
  • Vikt: 658 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 440
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9780750658720
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Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

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"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK

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