Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

• Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) - Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index

"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK