Amanda Sikarskie is a Lecturer in the Comprehensive Studies Program at the University of Michigan, USA. She is a fashion scholar whose work explores the intersections of dress with popular culture and the digital. She is the author of Textile Collections (Bloomsbury Publishing, 2016), Digital Research Methods in Fashion and Textile Studies (Bloomsbury Visual Arts, 2020) and co-editor of Male Idols and Branding in Chinese Luxury (Bloomsbury Visual Arts, 2023).

• List of figuresList of tablesList of contributorsPreface, Amanda Sikarskie, University of MichiganAcknowledgementsIntroduction: Fashioning the Asian Century, Amanda Sikarskie, University of MichiganPart One: Fashioning Sustainability: The Animate World of the Hani-Akha1. Crafting Authenticity: The Evolution of Indian Slow Fashion in Digital Transnational Space, Nandini Gopalarathinam, Fashion Institute of Technology2. Between Traditional and Modern: The New Popularity of Boro Clothing Among Chinese Youth Wang Shuhua, Changzhou Vocational Institute of Textile and Garment3. From Roots to Runways: Unveiling Greenwashing Trends in Thai Fashion Industry, A Melange of Tradition and Contemporary Consciousness, Queen Sarkar, Kalinga Institute of Industrial TechnologyPart Two: Fashioning Media and Aesthetics: Global Fashion Capitals4. Fashioning Asia Through Fashion Media: The Modern Chinese Woman in Vogue, Babette Radclyffe-Thomas, London College of Fashion5. Ray’s Women and Sartorial Choices: Exploring Through Colonial and Feminist Perspective, Rimi Nandy, Christ University, Pune Lavasa Campus, and Mukulika Dattagupta, Independent ScholarPart Three: Fashioning Popular Culture and Cultural Heritage: The Robe of Feathers6. Hanfu as a Role-related Culture: Daji, Femininity, and Everyday Nationalism, Sun Jingru, Tsinghua University7. The Kimono Narratives: Mythical and Legendary Creatures in Japanese Fashion, Cringuta Irina Pelea, Titu Maiorescu University8. Fashioning Yogoe Through K-Drama and K-Pop, Amanda Sikarskie, University of MichiganAfterword: Media, Aesthetics, Sustainability, and Popular Culture: A Penguin Tale, Amanda Sikarskie, University of MichiganIndex