Annamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.

• Introduction: Childhood as Media Spectacle1 Historically Constructed Childhood2 Fashionable Childhood3 Innocent Children4 Eroticized Innocence5 Fashion as the Sexualizer of Children?6 Heterosexual Innocence7 Queer Children in Fashion Advertising8 Sexualization is the Name of the GameEpilogue: The Right to One’s Own StyleBibliographyIndex

Vanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models.