"'This book is important, timely, and immensely relevant. Alexandra Palmer has put together a rich and varied collection that will contribute to Canadian cultural history and undoubtedly initiate further projects and debates. The content of each essay is excellent and the collection is outstanding in its complementary diversity. It moves this rapidly expanding and exciting field into the area of Canadian Studies, to which it contributes as significantly as it does to the study of dress and fashion, media studies, cultural history, and the history of consumption.' Janice Helland, Department of Art and Department of Women's Studies, Queen's University"