Fashion Trends

EUNDEOK KIM is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.ANN MARIE FIORE is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.ALICE PAYNE is Professor and Dean of the School of Fashion and Textiles, RMIT, Melbourne, Australia. HYEJEONG KIM was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

• IntroductionReferences1. The Basics of Fashion Trends and ForecastingObjectivesIntroduction to Fashion Trend TerminologyFashion Trends in ContextThe Framework for Fashion ChangeIntroduction to Fashion Forecasting TerminologyHistorical Overview of Fashion ForecastingChapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences2. Consumers’ Role in Fashion AdoptionObjectivesThe Innovation Adoption ProcessFactors Influencing the Rate of Adoption: Attributes of the InnovationFactors Influencing the Rate of Adoption: Consumer Adopter CategoriesChapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences3. The Process and Methods of Fashion Trend Analysis and ForecastingObjectives The Process of Fashion Trend Analysis and ForecastingThe Methods of Fashion Trend Analysis and ForecastingFuture of Fashion ForecastingChapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences4. The Role of Fashion Industry Professionals in Trend Development and ForecastingObjectivesThe Role of Fashion Industry Professionals in Creating and Supporting TrendsThe Role of Developers, Gatekeepers, and PromotersForecasting as an Integrated ProcessChapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences5. Consumer and Industry Accelerators of Fashion Innovations and DiffusionObjectivesThe Style-Confident ConsumerIndustry Technology Trends that Accelerate Product Innovation and DiffusionIndustry Technology Trends that Accelerate Consumer-Inspired Product InnovationDigital Technology that Facilitates Opinion Leadership and Innovation Diffusion Chapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences6. Social Responsibility and Sustainability Related to Fashion Trends and ForecastingObjectivesDefinitions of Social Responsibility and SustainabilityIncreased Waste Due to Rapid Diffusion of InnovationThe Influences of Social Responsibility and Sustainability on Fashion TrendsCost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible FirmsChapter Summary and Key TermsQuestions for Review and DiscussionSuggested ReadingsReferences7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business DecisionsObjectivesFormats of Trend ForecastsThe Influences of Trend Forecasting on Business DecisionsChapter Summary and Key TermsQuestion for Review and DiscussionSuggested ReadingsReferences

Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling.