Fashion Styling

Jacqueline McAssey is a Senior Lecturer in Fashion Communication at Liverpool John Moores University, UK. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.Sophie Benson is an Associate Lecturer on the Fashion Communication degree course at Liverpool John Moores University, UK. She previously worked as a freelance stylist and is now a freelance journalist covering sustainable fashion for publications including The Guardian, Dazed and AnOther. Clare Buckley is Course Leader for Fashion Styling and Production at the London College of Fashion, University of the Arts London, UK. She is an established fashion stylist and creative director and has worked within the fashion industry for over ten years as a fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine

• Introduction1. The Fashion StylistWhat Is Fashion Styling?Aspects of the JobA Career in Fashion StylingInterview: Helen McGuckinInterview: Max Clark2. Essential ResearchFashion AwarenessContextFashion ReferencingInterview: Lily Charnock3. Sectors within StylingEditorial StylingCommercial StylingStill-Life StylingPersonal StylingInterview: Siobhan LyonsInterview: Emma Jade EdwardsInterview: Carol Woollam4. Preparing For a PhotoshootOrganizing a Test ShootWorking with a TeamSourcing ClothingProps and Set DesignCasting the ModelLocationsThe Photoshoot in ProductionProduction PlanningFinal Brief and TestingInterview: Laura HolmesInterview: India HarrisDay of the ShootEditingPost-Production5. Becoming a StylistCollating a PortfolioCreating a WebsiteSelf-PromotionPlaces to WorkInterning and AssistingWorking As a Freelance StylistInterview: Aisha JimohSecuring an AgentInterview: Sam Moore6. The Future of StylingHow the Role is ChangingThe Stylist EntrepreneurBibliographyFurther Resources