Fashion Promotion

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

• 1. Industry and ContextGlobalization and Market ChangesDigital DisruptionRetail - Pureplay to OmnichannelCustomer-Centric Communications2. MarketingUnderstanding the CustomerBrand IdentityOmnichannel MarketingData and Analytics3. Media and PRMedia LandscapeProduct Launches, Experiential and Fashion ShowsBuilding Influencer RelationsCreating Content for Multi-Channel Distribution4. Creating the VisionPhotography and FilmStyling and Visual MerchandisingCuration and Visual PlatformsIllustration and Graphics5. Fashion FutureA Changing IndustryMobile FashionVR/AR – The New Fashion ExperienceThe Future6. Collaboration and ConnectionWorking with Other IndustriesPeer InfluenceSharing Economy

This a refreshing update, a wealth of diverse information that is applicable to any Fashion student, on any career level, to take in and move forward in the Fashion Industry. These concepts are well recognized with relevant industry insiders.