Fashion Industry and Tourism Strategy

Marco Valeri is Associate Professor of Organizational Behaviour, Niccolò Cusano University, Italy and Adjunct Professor, Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia.Shekhar Asthana is Senior Research Fellow, Faculty of Management Studies, University of Delhi and Assistant Professor (Guest)at Aryabhatta College, University of Delhi, India.

• Part 1. Fashion Tourism Research and Destination Image BuildingChapter 1. Impact of Fashion Tourism on Destinations: Uncovering Multi-disciplinary Aspects for Sustainable Development; Bapon Chandra Kuri, Ayan Banik, and Marco ValeriChapter 2. Paris Fashion Weeks through the Experience Economy Model: What Do Tourists Seek?; B Duan, J Dai, Y Zhang, and E MaChapter 3. Fashion Weeks as an Effective Branding Tool for Tourist Destinations: The Case of Bulgarian Fashion; Mariya Stankova and Svetoslav KaleychevChapter 4. Impact of Fashion Tourism Visual Communication on Iconic Destinations Consumers; Maria Nascimento Cunha and Oleksandr P. KrupskyiChapter 5. Tourism Branding of Croatia as a Fashion Tourism Destination Through the Affirmation of Traditional Motifs; Jasenka Kranjčević, Nora Mustać, and Sanda ČorakChapter 6. From Port to Porter: Antwerp’s Fashion Sector as a Placemaking Factor, Mitigating Urban Crisis through Creativity and Persistence; Constantin Alexander Chapter 7. Fashion Tourism as a Catalyst for Socio-Economic Change in Rajasthan; Manisha Paliwal, Komal Desai, Pooja Tanwar, and Omkar BapatPart 2. Virtual Fashion Experiences in Virtual Reality Fashion Chapter 8. Fashion Tourism and Sustainable Development Goals: A Literature Review; Nitish Kumar Minz and Poonam KumariChapter 9. Virtual Reality (VR) and the Role of Technology in Fashion Tourism; Jeetesh Kumar, Janitha Kularajasingam, and Marco ValeriChapter 10. In Search of Multisensorial Airport Experiences: The Case of Luxury Travel Shopping; Daouda Coulibaly and Camille CherkaouiChapter 11. Fashion Shows in Cultural Venues and Sites and Tourism Destination Attractiveness: An Empirical Investigation; Anna Kyriakaki, Christina Stergiou, and Maria SalamouraChapter 12.Traditional Costume Experience is an Integration of Many Core and Peripheral Activities: Implications for the Experience Logistics; Bình Nghiêm-PhúChapter 13. Digital Fashion Tourism: Bridging the Gap Between Virtual Engagement and Physical Travel; Nishita ChatradhiChapter 14. Counterfeit Fashion Tourism, Analysis of Fashion Tourism Black Market and its Impact on Tourism in Marrakech; Mohamed Boukherouk