Farage Factor

Nigel Farage is the great disruptor of British politics.Since co-founding UKIP in 1993, he has challenged the status quo in areasincluding the UK's membership of the European Union, mass immigration and netzero. He is the only person in the modern era to steer two different politicalparties to victory in successive national elections, topping the poll in theEuropean elections in 2014 with UKIP and in 2019 with the Brexit Party. Now heis attempting to crown that achievement as the leader of Reform UK by sweepingto power at the next general election and becoming Prime Minister.Farage is considered an outsider with a devil-may-careattitude; a populist equally at home on I'm A Celebrity... andGB News as he is discussing the European Convention on Human Rights. So why isthis anti-Establishment figure being spoken of as a future occupant of 10Downing Street? Can he turn a political start-up into an election-winningmachine that appeals to both the left and the right? And could he bring unityto Britain?In this meticulously researched and highly entertainingbook, Michael Ashcroft charts Farage's extraordinary life before examiningReform UK's advance, its internal struggles, its impact on British politics andits prospects for electoral success.With unparalleled access to those who know him best, TheFarage Factor: Reform UK and the remaking of British politics willhelp voters judge just how credible is Farage's aim of forming the nextgovernment.