Häftad, Engelska, 2017

Fantasy Sports and the Changing Sports Media Industry

Media, Players, and Society

Av Nicholas David Bowman, John S. W. Spinda, Jimmy Sanderson

929 kr

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Beskrivning

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society.\

Produktinformation

Utgivningsdatum: 2017-09-11
Mått: 151 x 230 x 24 mm
Vikt: 485 g
Format: Häftad
Språk: Engelska
Antal sidor: 314
Förlag: Bloomsbury Publishing Plc
ISBN: 9781498504904

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Mer information

Nicholas David Bowman is associate professor of communication studies at West Virginia University.John S. W. Spinda is assistant professor in the Department of Communication Studies at Clemson University. Jimmy Sanderson is director of marketing, communications, and faculty relations for Clemson Online at Clemson University.

Recensioner i media

The book Fantasy Sports and the Changing Sports Media Industry, by Nicholas Bowman, John Spinda, and Jimmy Sanderson, provides a timely and detailed examination of fantasy sports and how the sports-media industry has changed to accommodate the expanding appetite for media surrounding players and teams that affect an owner’s fantasy team…. Overall, the collection of work on fantasy sports compiled by the editors is very timely and thorough. The book could be used in a sport communication course as a supplementary text to attract students into exploring how communication plays into fantasy sports. Fantasy sports are complex, and this book is a large step toward educating many on fantasy sport and the impact it has on its participants. The book is full of interesting content that will leave readers with an increased understanding of fantasy sports and could even help them manage fantasy-sport teams of their own.

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