Fantasies of Hong Kong Disneyland

Attempted Indigenizations of Space, Labor, and Consumption

Inbunden, Engelska, 2025

Av Jenny Banh

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Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption examines the attempt to transplant Disney's "happiest place on Earth" ethos to Hong Kong-with unhappy results. Focusing on the attempted localization/indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most powerful entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.

Produktinformation

Utgivningsdatum2025-08-31
Mått127 x 203 x 17 mm
Vikt454 g
FormatInbunden
SpråkEngelska
Antal sidor162
FörlagRutgers University Press
ISBN9780813593456

Tillhör följande kategorier

Antropologi inom Samhalle och politik
Kulturvetenskap inom Samhalle och politik
Referensverk och tvärvetenskap inom Samhalle och politik
Servicesektorn inom Ekonomi och ledarskap
Mikroekonomi inom Ekonomi och ledarskap

List of IllustrationsPrefaceList of AbbreviationsIntroduction1. Indigenizing Consumption: Culture Wars2. Indigenizing Labor: Cultural Imperialism3. Spatial Indigenization: Heterotopia4. Indigenous Competitor: Ocean ParkEpiloguePostscriptAcknowledgmentsNotesReferencesIndexList of Illustrations viiPreface ixAbbreviations xvIntroduction 11. Indigenizing Consumption: Culture Wars 252. LaborIndigenization: CulturalImperialist Attitudes 553. Spatial Indigenization: Creating a Heterotopia 734. An Indigenous Competitor: Ocean Park 99Epilogue 115Postscript: FairytaleEndings 120Acknowledgments125Notes 129References 131Index 000

"Fantasies of Hong Kong Disneyland shows how the Walt Disney Company claimed to be sensitive to the local culture when designing and operating Hong Kong Disneyland but made some serious missteps, providing a case study in cultural imperialism. Jenny Banh offers perceptive insights into not only how Hong Kong Disney falls short but also what Western and Asian cultures value in an engaging, accessible style." - Kathy Merlock Jackson (coeditor of Disneyland and Culture) "Jenny Banh's Fantasies of Hong Kong Disneyland is a fascinating account of this multinational corporation's failure to adapt to the local context of Hong Kong. With detailed anthropological observation and ethnic insider perspective, it will dispel one's illusions about the happiest place on earth." - Russell Jeung (professor of Asian American studies at San Francisco State University)