Key Selling Points:
This new edition includes new trails, updated photos, and a revised selection of hikes and walks.Tourism in the Canadian Rockies continues to rise with large increases in both domestic and international visitors year-after-year.Families travelling are always looking for affordable and easily accessible adventures for family members (young and old).The books in this series are packed with quality photographs, colour maps, and detailed information on where, when, and how to travel in the Rockies.All locations are within 1-2 hours of Calgary, with easy access, parking, and numerous amenities.Areas included are:Highway 66 Elbow ValleyHighway 40 South Kananaskis TrailHighway 1 Bow Valley, Canmore, Highway 742Regional and subject-specific print features, excerpts, review coverage, broadcast and television interviews:
Social media campaigns, blogger outreach, digital collateral for online usePublicity and promotion in conjunction with author's speaking engagementsOutreach to subject-specific organizations, markets and festivalsOutreach to travel and tourism organizationsExcerpts availableElectronic ARCsMarketing + Promo Deliverables:Digital collateral (social media banners, quote nuggets)Electronic ARCOnline bannerPress releasePodcast
