Fair Trade and the Citizen-Consumer

KATHRYN WHEELER is Senior Researcher at the Department of Sociology, University of Essex, UK. Her research focuses on ethical consumption and moral economies. She is currently working on an ERC-programme exploring 'consumption work and societal divisions of labour' in which she is undertaking comparative research on recycling in the UK and Sweden.

• Introduction: The Rise of the Fair-Trade Citizen-Consumer Constructing the Citizen-Consumer The International Fair-Trade Consumer Movement Promoting Fair-Trade The Practice of Fair-Trade Support The Normalisation and Exclusivity of Fair-Trade Consumption The Politics of Fair-Trade Consumption Conclusion: The Ideology of the Citizen-Consumer Appendix: The National Omnibus Survey Questions (Module 236) Bibliography

'Katy Wheeler offers a thorough and judicious evaluation of the Fairtrade movement and, thereby, a significant contribution to understanding the political potential of ethical consumption.' - Alan Warde, Professor Sociology, University of Manchester, UK "A thouroughly engaging read ... this book is an accessible and thought-provoking offering that works to engage critically with fair trade rather than merely celebrate it. [The book] offers a critical and timely intervention, drawing attention to the lived realities of fair-trade consumption, and provides a useful platform to inform and stimulate further debate and research." - Cultural Sociology