'...important and strongly recommended, neatly packaged and eminently readable, and written with a clarity and authority that one can but envy.' - Cyril Townsend, House Magazine '...refreshing for a political writer to treat economic policy seriously rather than as a form of black magic which affects the parties' standing in the polls.' - Samuel Brittan, Financial Times '...interesting, detailed and often stimulating contribution to the acromonious debate about the nature of true Conservatism.' - Andrew Gamble, Political Studies '...revisionist, readable study seeks to show the full extent of the political, economic and electoral misjudgements of Heath's government.' - Sunday Times