Extended Reality and Metaverse

Immersive Technology in Times of Crisis

Häftad, Engelska, 2024

Av Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro, M. Claudia Tom Dieck

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This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

Produktinformation

Utgivningsdatum2024-02-10
Mått155 x 235 x 20 mm
Vikt546 g
FormatHäftad
SpråkEngelska
SerieSpringer Proceedings in Business and Economics
Antal sidor348
FörlagSpringer International Publishing AG
ISBN9783031253928

Tillhör följande kategorier

Tillämpad datateknik inom Data och it
Grafik och bildbehandling inom Data och it
Systemvetenskap och AI inom Data och it
Affärsapplikationer inom Data och it
Affärsförhandlingar inom Ekonomi och ledarskap

Prof. Timothy Jung is Chair Professor of XR and Director of Creative AR & VR Hub at Manchester Metropolitan University, UK. His research interests include AI, IoT, Big Data, Digital Twin and 5G powered immersive technology innovation for well-being and quality of life. Dr. M. Claudia tom Dieck is a project manager and research fellow at the Creative AR & VR Hub Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience.Professor Sandra Loureiro is the director of the specialization in Marketing of the PhD in Management and is involved in a European Project that intends to connect researchers and managers of SMEs in terms of using VR, AR in business context. She is very interested in research in the customer-technology interactions.

“Opening and Closing Virtual Reality” The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements.- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives.- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits.- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry.- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.