SUBHASH C. JAIN is Professor of Marketing and head of the Marketing Department at the University of Connecticut. He also serves as Director of the Export Center, Connecticut Small Business Development Center, and Director of the Institute for the Study of Global Markets at the University of Connecticut. He is the author of 10 books and over 50 professional articles.

• Foreword by Ken W. Butterworth Preface U.S. International Trade Emerging Foreign Trade Issues Developing Export Strategy Scanning the Export Environment Identifying Export Markets Determining Basis and Timing of Market Moves Readying Your Product for Export Export Pricing Export Channels Export Promotion Implementing Export Strategy Developing Export Organization Glossary of Selected Trade Terms Bibliography Index

SUBHASH C. JAIN is Professor of Marketing and head of the Marketing Department at the University of Connecticut. He also serves as Director of the Export Center, Connecticut Small Business Development Center, and Director of the Institute for the Study of Global Markets at the University of Connecticut. He is the author of 10 books and over 50 professional articles.

• Foreword by Ken W. Butterworth Preface U.S. International Trade Emerging Foreign Trade Issues Developing Export Strategy Scanning the Export Environment Identifying Export Markets Determining Basis and Timing of Market Moves Readying Your Product for Export Export Pricing Export Channels Export Promotion Implementing Export Strategy Developing Export Organization Glossary of Selected Trade Terms Bibliography Index

SUBHASH C. JAIN is Professor of Marketing and head of the Marketing Department at the University of Connecticut. He also serves as Director of the Export Center, Connecticut Small Business Development Center, and Director of the Institute for the Study of Global Markets at the University of Connecticut. He is the author of 10 books and over 50 professional articles.

• Foreword by Ken W. Butterworth Preface U.S. International Trade Emerging Foreign Trade Issues Developing Export Strategy Scanning the Export Environment Identifying Export Markets Determining Basis and Timing of Market Moves Readying Your Product for Export Export Pricing Export Channels Export Promotion Implementing Export Strategy Developing Export Organization Glossary of Selected Trade Terms Bibliography Index