Mark Harvey, Professor and Director, Centre for Research in Economic Sociology and Innovation, Department of Sociology, University of Essex, UK, Stephen Quilley, University of Waterloo, Canada and Huw Beynon, Director, School of Social Sciences, University of Cardiff, UK

• Contents: 1. The Human Tomato Part I: From Domestication to Genetic Modification 2. From Nature into Culture and Economy 3. Broken Glass 4. The Round European Tomato 5. The Fabrication of Nature 6. The Rise and Fall of the Genetically Modified Tomato Part II: Twentieth-Century Tomato Configurations 7. Tomato: A Pioneer of Mass Production 8. The Battle of Tomato Identities: The Rise of Supermarket Own-Label 9. Growing New Routes 10. Supermarket Tomato 11. Tomato Variations or Plus C’est la Même Chose, Plus ça Change Bibliography Appendix: List of Interviews Index

'. . . this volume is a fascinating interdisciplinary study, and well worth reading.'

Mark Harvey, Professor and Director, Centre for Research in Economic Sociology and Innovation, Department of Sociology, University of Essex, UK, Stephen Quilley, University of Waterloo, Canada and Huw Beynon, Director, School of Social Sciences, University of Cardiff, UK

• Contents: 1. The Human Tomato Part I: From Domestication to Genetic Modification 2. From Nature into Culture and Economy 3. Broken Glass 4. The Round European Tomato 5. The Fabrication of Nature 6. The Rise and Fall of the Genetically Modified Tomato Part II: Twentieth-Century Tomato Configurations 7. Tomato: A Pioneer of Mass Production 8. The Battle of Tomato Identities: The Rise of Supermarket Own-Label 9. Growing New Routes 10. Supermarket Tomato 11. Tomato Variations or Plus C’est la Même Chose, Plus ça Change Bibliography Appendix: List of Interviews Index

'. . . this volume is a fascinating interdisciplinary study, and well worth reading.'

Mark Harvey, Professor and Director, Centre for Research in Economic Sociology and Innovation, Department of Sociology, University of Essex, UK, Stephen Quilley, University of Waterloo, Canada and Huw Beynon, Director, School of Social Sciences, University of Cardiff, UK

• Contents: 1. The Human Tomato Part I: From Domestication to Genetic Modification 2. From Nature into Culture and Economy 3. Broken Glass 4. The Round European Tomato 5. The Fabrication of Nature 6. The Rise and Fall of the Genetically Modified Tomato Part II: Twentieth-Century Tomato Configurations 7. Tomato: A Pioneer of Mass Production 8. The Battle of Tomato Identities: The Rise of Supermarket Own-Label 9. Growing New Routes 10. Supermarket Tomato 11. Tomato Variations or Plus C’est la Même Chose, Plus ça Change Bibliography Appendix: List of Interviews Index

'. . . this volume is a fascinating interdisciplinary study, and well worth reading.'