Exploring the Field of Business Model Innovation

Oliver Gassmann is a Senior Professor at the University of St. Gallen Switzerland, where he is also Director of the Institute of Technology Management.Karolin Frankenberger is an Assistant Professor at the Institute of Technology Management, University of St. Gallen, Switzerland, and head of the BMI-lab.Roman Sauer is a Research Associate at the Institute of Technology Management, University of St. Gallen, Switzerland, where he works as a consultant for the BMI lab.

• Introduction.- Leading Business Model Research- The seven schools of thought.- Exploring the Role of Popular Management Theories for BMI Research.- Exploring Upcoming Theories for BMI Research- Enlightening the dark side of the moon.- Conclusion: Opening up a new debate on BMI.