Dennis Meredith is a veteran research communicator who spent over four decades working for major research universities such as Caltech, Cornell, MIT, Duke, and the University of Wisconsin. He has collaborated with science journalists and written well over a thousand articles and news releases on science and engineering. As a creator and developer, he helped the AAAS establish international research news service EurekAlert!. Meredith is a Fellow of the AAAS and was named Honorary Member of the Sigma Xi, The Scientific Research Society in 2012.

• Foreword, Peter Agre, MDPrefaceAcknowledgmentsIntroduction: Explaining Your Research Is a Professional Necessity Part I: Learning a New Communication ParadigmChapter 1: Understanding Your AudiencesChapter 2: Plan Your Research Communication Strategy Part II: Effectively Reaching Your PeersChapter 3: Give Compelling TalksChapter 4: Develop Informative, Engaging VisualsChapter 5: Create Effective Poster PresentationChapter 6: Write Clear Research ExplanationsChapter 7: Build a Quality Website Part III: Engaging Lay AudiencesChapter 8: Develop Your Lay-Level Research Communication StrategyChapter 9: The Essential News ReleaseChapter 10: Craft Releases That Tell Your Research StoryChapter 11: Target Releases to Key AudiencesChapter 12: Produce Effective Research PhotographyChapter 13: Produce Informative Research VideosChapter 14: Organize Dynamic Multimedia PresentationsChapter 15: Create E-Newsletters, Podcasts, Wikis, Social Networks, Blogs, and WebinarsChapter 16: Write Popular Articles, Op-Eds, and EssaysChapter 17: Author Popular BooksChapter 18: Become a Public EducatorChapter 19: Persuade Administrators, Donors, and Legislators Part IV: Explaining Your Research Through the MediaChapter 20: Parse Publicity's Pros and ConsChapter 21: Understand JournalistsChapter 22: Meet Journalists' NeedsChapter 23: Prepare for Media InterviewsChapter 24: Make the Interview Work for YouChapter 25: Protect Yourself from Communication TrapsChapter 26: Manage Media Relations at Scientific MeetingsChapter 27: Work with Your Public Information OfficerChapter 28: Should You Be a Public Scientist? Index

If I was a scientist, I'd want this on my desk at once. And it's got some smart perspectives for journalists like me as well.