Experimental Auctions

Methods and Applications in Economic and Marketing Research

Inbunden, Engelska, 2007

Av Jayson L. Lusk, Jason F. Shogren, Jayson L. (Oklahoma State University) Lusk, Jason F. (University of Wyoming) Shogren

999 kr

Beställningsvara. Skickas inom 7-10 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)


Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Produktinformation

  • Utgivningsdatum2007-11-08
  • Mått179 x 253 x 23 mm
  • Vikt790 g
  • FormatInbunden
  • SpråkEngelska
  • SerieQuantitative Methods for Applied Economics and Business Research
  • Antal sidor316
  • FörlagCambridge University Press
  • ISBN9780521855167

Tillhör följande kategorier

Du kanske också är intresserad av

Kafé Pumpkin Spice
  • Nyhet
Del 1