Experiencing Design

Jeanne Liedtka is a faculty member at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia Business School Publishing books include Designing for Growth: A Manager’s Toolkit (2011) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).Karen Hold is the founder of Experience Labs, an innovation consulting firm. She is also the director of DT:DC, a design thinking community in Washington, DC, and a visiting professor at École des Ponts Business School in Paris, France.Jessica Eldridge is a consultant working at the intersection of educational equity and purposeful innovation. She is the founder of Spark Strategic Solutions and is a specialist in design thinking, innovation management, and cross-sector collaboration.

• Part I: Introduction1. How Design Shapes Us as We Shape Designs2. Why Design Thinking WorksPart II: The Discovery Process3. Immersion4. Sensemaking5. Alignment6. EmergencePart III: The Testing Process7. Imagining8. Learning in Action9. Putting It All TogetherPart IV: Different Strokes for Different Folks10. The Driver11. The Influencer12. The Analyst13. The SupporterPart V: The Destination14. Personal Development Planning15. Organizational Development PlanningAppendicesNotesAcknowledgmentsIndex

Just when the world needs to up the innovation ante, here is the code to transform yourself, your team, or your whole organization. A true landmark book rooted in design thinking—meticulously evidenced, easy to read, and, above all, actionable for frontline change agents, CEOs, and everyone in between. I guarantee much nodding and many an aha moment. Better still, you’ll finish with your own personal profile and plan!