Luigi Flora is the Co-director of the Patient and Public Partnership Innovation Center (CI3P) at Université Côte d'Azur, France, where he specializes in patients' experiential knowledge and its complementarity with healthcare professionals.Corinne Grenier is Senior Professor HDR at KEDGE Business School, France. Her research concerns the transformation of organizations in the field of healthcare, with regard to an inclusive society.Frédéric Ponsignon is Associate Professor of Operations Management at KEDGE Business School, France. He has expertise in customer/visitor/patient experience, process management and quality management.