Expanding the Donor Base in Higher Education

Engaging Non-Traditional Donors

Inbunden, Engelska, 2013

AvNoah D. Drezner,USA) Drezner, Noah D. (Teachers College, Columbia University

2 909 kr

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Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and FundraisingTraditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

Produktinformation

Utgivningsdatum2013-04-12
Mått152 x 229 x 17 mm
Vikt570 g
FormatInbunden
SpråkEngelska
Antal sidor224
FörlagTaylor & Francis Ltd
ISBN9780415533980

Tillhör följande kategorier

Chapter 1: Introduction Racial MinoritiesChapter 2: Engaging and Soliciting African American Alumni – Marybeth Gasman &Nelson Bowman Chapter 3: An approach to engaging Latina/o alumni in giving initiatives: Madrinas y padrinos – José A. Cabrales Chapter 4: Chinese American philanthropy: Cultural contexts behind major gifts in higher education – Kozue Tsunoda Other Alumni ConstituenciesChapter 5: Women as a Donor Group to Higher education – Sara Kaiser & Amy Wells Dolan Chapter 6: Alumni Giving in the LGBTQ Communities: Queering Philanthropy – Jason C. Garvey & Noah D. Drezner Chapter 7: Fundraising from doctoral alumni: Going beyond the bachelor's – Anita Mastroieni Chapter 8: Examining Young Alumni Giving Behavior: Every Dollar Matters– Meredith Billings On Campus Constituencies & Future DonorsChapter 9: Faculty and Staff as Prospects and Donors: Giving on Campus – Genevieve G. Shaker Chapter 10: Building a Culture of Student Philanthropy – Lori A. Hurvitz Chapter 11: The Influence of Sorority and Fraternity Involvement on Future Giving – Ryan E. Merkel Chapter 12: Fostering Student Affairs and Institutional Advancement Partnerships – Michael Puma Chapter 13: Creating an Engagement Model of Advancement for Young Alumni – Luke Greeley Author Biographies

"This volume of essays provides an insightful mix of empirical studies and reviews of current research and practice across a broad range of topics, all bound together by Drezner’s overarching call for identity-based philanthropy. ... Given the demographic shifts in higher education over the past decades and the importance of equity and diversity, this is a novel and welcome perspective that may fundamentally alter institutional fundraising strategies. … Expanding the Donor Base in Higher Education makes a valuable contribution and will be highly useful for institutional administrators in and outside of fundraising offices." —Teachers College Record

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