Sandra Campagna is an Associate Professor of English Language, Linguistics and Translation at the Faculty of Economics of the University of Torino, Italy.Giuliana Garzone is Professor of English Language, Linguistics and Translation in the Department of Studies in Language Mediation and Intercultural Communication, Università degli Studi di Milano, Italy.Cornelia Ilie is Professor of English Linguistics in the Department of Language and Linguistics, Faculty of Culture and Society, Malmö University, Sweden.Elizabeth Rowley-Jolivet is a member of the Laboratoire Ligérien de Linguistique, Université d’Orléans, France.

• Contents: Sandra Campagna/Giuliana Garzone/Cornelia Ilie/Elizabeth Rowley-Jolivet: Introduction – Paola Catenaccio: A Genre-Theory Approach to the Website: Some Preliminary Considerations – Alessandra Vicentini: Institutional Healthcare E-Brochures and Multilingualism Issues in the Recent Immigration Era in Italy (2007-2010) – Bettina Mottura: The Chinese Government Exploring Genres for Web-mediated Communication – Chiara Degano: Argumentative Genres on the Web: The Case of Two NGOs’ Campaigns – Elizabeth Rowley-Jolivet: Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols – Maristella Gatto: Centrifugal and Centripetal Forces in Web 2.0 Genres. The Case of Wikipedia – Enrico Grazzi: The Web as a Participatory Environment: Social Networks and ‘Memes’ from a Teacher’s Perspective – Elisa Corino/Cristina Onesti: Agreement and Disagreement in Newsgroup Interaction – Giuliana Garzone: Where Do Web Genres Come from? The Case of Blogs – Sandra Campagna: Antagonizing the Editor: Speech-styles Variation in The Economist Reader Comments – Magorzata Sokół: Metadiscourse and the Construction of the Author’s Voices in the Blogosphere: Academic Weblogs as a Form of Self-promotion – Giorgia Riboni: Twittering Away: Whole Foods Market and Conversational Marketing in 140 Characters – Maria Cristina Paganoni: Online Branding from Hybrid Ads to Corporate Twittering.