'International trade has risen to the top of the world's political and policy agendas. This makes it especially important to understand the politics of trade policy, especially in the developed countries that dominate the international trading system. In Every Firm for Itself, Mary Anne Madeira highlights the centrality of intra-industry trade to today's international economy. She draws upon modern firm-based trade theory to argue that intra-industry has changed the nature of trade politics, and applies her argument to the United States and the European Union. The book is essential reading for anyone who wants to understand contemporary trade politics and policy.' Jeff Frieden, Columbia University