Events Management

Häftad, Engelska, 2010

Av Peter Robinson, Debra Wale, UK) Robinson, Dr Peter (Department Head, Leeds Beckett University, UK) Wale, Debra (University of Wolverhampton, Geoff Dickson

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Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.

Produktinformation

Utgivningsdatum2010-09-27
Mått189 x 246 x 17 mm
Vikt740 g
FormatHäftad
SpråkEngelska
SerieCABI Tourism Texts
Antal sidor256
FörlagCABI Publishing
ISBN9781845936822

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Peter Robinson (Edited By) Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust. He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy

I: Introduction Part 1: Context and concepts 1: Culture and the Event Experience - Ghislaine Povey & Jo-Ansie Van Wyck 2: Developing the Event Concept - Alison Booth 3: Event Networks and Supply Chains - Geoff Dickson Part 2: Event Planning & Operations Management 4: Funding. Sponsorship and Financial Management - Caroline Wiscombe 5: Delivering Live Events - Peter Robinson, Ade Oriade & Steve Gelder Part A: The Event Idea Part B: Pre-Event Planning Part C: The Big Day! Part D: The Big Tidy-Up 6: Successful Staffing of Events - Sine Heitmann & Christine Roberts 7: Marketing Events - Debra Wale & Andrew Ridal 8: Managing a Quality Experience - Ade Oriade 9: Sustainable Events Management - Sine Heitmann & Dr. Dávid Lóránt Part 3: Critical and contemporary issues 10. Event Strategy - Crispin Dale & Dimitri Tassiopolous 11: Event Legacy - Geoff Dickson II: Conclusion