Events Management

Principles and Practice

Inbunden, Engelska, 2017

AvRazaq Raj,Paul Walters,Tahir Rashid

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Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

· The impact of the London 2012 and Rio 2016 Olympic Games

· Van Gogh Augmented Reality in Nuenen

· Sands EXPO and Convention Center, Las Vegas

· Glastonbury Music Festival

· Lame Horse Night Club, Russia

· The Leeds Caribbean Festival

Suitable for Events Management students at Undergraduate and Postgraduate level.

Produktinformation

Utgivningsdatum2017-10-10
Mått186 x 232 x 29 mm
Vikt930 g
FormatInbunden
SpråkEngelska
Antal sidor448
Upplaga3
FörlagSAGE Publications
ISBN9781473948273

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Servicesektorn inom Ekonomi och Ledarskap

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.

PART ONE: EVENTS CONCEPTS AND MANAGEMENTChapter 1: Introduction to Events ManagementChapter 2: Events Destinations and ManagementChapter 3: Event EntrepreneurshipChapter 4: Human Resource ManagementPART TWO: EVENTS FINANCE AND LAWChapter 5: Financial Management in the Events IndustryChapter 6: Costing, Pricing and Capital in Events IndustryChapter 7: Project Management and FinancingChapter 8: Legal, Security, Safety and Risk ManagementPART THREE: EVENTS MARKETING AND MEDIAChapter 9: Event SponsorshipChapter 10: Marketing Process, Communications and Public RelationsChapter 11: Brand Co-creation and Social MediaChapter 12: New Multimedia Technology for Events OrganizersPART FOUR: EVENTS PREPARATION AND OPERATIONChapter 13: Events Assessing, Planning and MonitoringChapter 14: Event LogisticsChapter 15: Event Production, Design and LightingChapter 16: Crowd Control and Crowd DynamicPART FIVE: EVENTS TRENDS AND ISSUESChapter 17: Expos, Conferences and ConventionsChapter 18: Sustainable Festivals and EventsChapter 19: Long-Term Legacy and ImpactsChapter 20: The Future of the Events Industry

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