Events Management

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UKJohnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, AustraliaRob Harris - Director, Event Training Australia, Sydney, AustraliaLeo Jago - Griffiths University, Brisbane, AustraliaWilliam O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, AustraliaIan McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

• Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and Research