William O’Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

• Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.

‘O’Toole’s steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally... In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.’Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, and Former President of the International College of Management, Sydney‘In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.’Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations

William O’Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

• Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.

‘O’Toole’s steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally... In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.’Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, and Former President of the International College of Management, Sydney‘In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.’Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations

William O’Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.

• Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.

‘O’Toole’s steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally... In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.’Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, and Former President of the International College of Management, Sydney‘In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.’Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations