Del 8 - European Perspectives on the United States

Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015

Inbunden, Engelska, 2023

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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

Produktinformation

Utgivningsdatum2023-09-28
Mått155 x 235 x 28 mm
Vikt646 g
FormatInbunden
SpråkEngelska
SerieEuropean Perspectives on the United States
Antal sidor340
FörlagBrill
ISBN9789004678835

Tillhör följande kategorier

Konstböcker inom Kultur
Litteraturvetenskap inom Skonlitteratur
Samhälle och kultur inom Samhalle och politik
Amerikas historia inom Historia och arkeologi

Giulia Crisanti, Ph.D., (2021), Fordham University, is a Research Fellow at Sapienza University of Rome. Her main areas of expertise include the postwar Americanization of Western Europe and business history. She has published articles on American-Italian relations. She currently teaches a “US History” Course at the University of Pisa.For Europeans Are Lovin'It?, Giulia Crisanti received the 2022 EAAS Rob Kroes Award.

AcknowledgmentsAbbreviationsIntroduction: Think Global, Act LocalPart 1: Coca-Cola: North-Atlantic Crossings, 1886–19461 Thirst Knows No Borders: Coca-Cola Lands in Europe2 War Goes to Coca-Cola, Coca-Cola Goes to WarConclusion: A Transatlantic ProductPart 2: The Coca-Colonization of Europe, 1947–19723 “McCarthyism in Reverse”4 “The Sun Never Sets On Coca-Cola: Atop the Eiffel Tower”5 “The Sun Never Sets on Coca-Cola: Beside the Colosseum”6 “The Children of Marx and Coca-Cola”Conclusion: Differences and Similarities between France and ItalyPart 3: From Coca-Colonization to McDonaldization, 1973–19907 The Golden Arches Join the Red Sign8 Paninari on the Spanish Steps9 Fast Food Generations in the McWorldConclusion: American Vessels of GlobalizationPart 4: Glocalizations, 1991–201510 “Always Coca-Cola”11 Fast Food, Fast World12 We Are What We Eat: from le Malbouffe to Slow FoodConclusion: The “Glocal” WorldConclusionArchives and Primary SourcesSecondary LiteratureIndex